BuduCloud Marketing Automation module is designed to, as is obvious from its name, fully automate your marketing experience.
You can easily keep track of your campaigns' expenses, budgets and most importantly their ROI (leads generated from each campaign).
In addition, you can define multiple marketing channels (such as ads, social media, TV, Journal etc.).
In layman's terms, by using the Marketing Automation Module you will have an unlimited and constant flow of insights regarding your marketing strategy and its efficiency.
With the visual and graphic representation of all types of data on your dashboard, comparing your marketing methods and determining what works best for your business will be as easy as it has never been before.
Using the Marketing Automation Module, you will have access to the following features:
- Marketing/Advertisement Channels: define your ad and marketing channels and specify how each was used in every campaign leading to the determination of the most effective marketing channels.
- Campaigns Info: create a log of all available information about each campaign such as when it started, the team responsible and the designated marketing channels and save all info in one place.
- Campaigns Budget: keep track of campaign budget and expenses.
- Campaigns-Leads linking: link the leads found to the campaigns that brought them on and know who was behind what lead.
- Campaigns ROI: measure the returns of each campaign in terms of leads and determine which campaigns brought forward the best outcome.
- Campaigns Reports: get reports about your campaigns in which all the information available about each campaign is present and insights are expressed.